Why environmentally conscious consumers do not purchase green products : a cognitive mapping approach
Camilla Barbarossa; Alberto Pastore
| Year of publication: |
2015
|
|---|---|
| Authors: | Barbarossa, Camilla ; Pastore, Alberto |
| Published in: |
Qualitative market research : an international journal. - Bingley : Emerald Group Publishing Limited, ISSN 1352-2752, ZDB-ID 1463146-5. - Vol. 18.2015, 2, p. 188-209
|
| Subject: | Qualitative research | Cognitive mapping technique | Eco-friendly products | Green consumer behaviour | Green purchasing gap | Konsumentenverhalten | Consumer behaviour | Öko-Produkt | Sustainable product | Umweltbewusstsein | Environmental consciousness | Öko-Marketing | Green marketing | Kognition | Cognition | Umweltmanagement | Environmental management |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011308605