Why environmentally conscious consumers do not purchase green products : a cognitive mapping approach
Year of publication: |
2015
|
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Authors: | Barbarossa, Camilla ; Pastore, Alberto |
Published in: |
Qualitative market research : an international journal. - Bingley : Emerald Group Publishing Limited, ISSN 1352-2752, ZDB-ID 1463146-5. - Vol. 18.2015, 2, p. 188-209
|
Subject: | Qualitative research | Cognitive mapping technique | Eco-friendly products | Green consumer behaviour | Green purchasing gap | Konsumentenverhalten | Consumer behaviour | Umweltbewusstsein | Environmental consciousness | Öko-Produkt | Sustainable product | Theorie | Theory | Öko-Marketing | Green marketing | Kognition | Cognition |
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