Why environmentally conscious consumers do not purchase green products : A cognitive mapping approach
Year of publication: |
2015
|
---|---|
Authors: | Barbarossa, Camilla ; Pastore, Alberto |
Published in: |
Qualitative Market Research: An International Journal. - Emerald Group Publishing Limited, ISSN 1758-7646, ZDB-ID 2012932-4. - Vol. 18.2015, 2, p. 188-209
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Qualitative research | Cognitive mapping technique | Eco-friendly products | Green consumer behaviour | Green purchasing gap |
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