Why frontline employees engage as idea collectors : an assessment of underlying motives and critical success factors
David M. Woisetschläger, Debra Hanning, Christof Backhaus
| Year of publication: |
2016
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| Authors: | Woisetschläger, David ; Hanning, Debra ; Backhaus, Christof |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 52.2016, p. 109-116
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| Subject: | Frontline employees | Innovation generation | Idea gathering | Idea dissemination | Erfolgsfaktor | Success factor | Leistungsmotivation | Work motivation | Motivation | Vorschlagswesen | Employee suggestion system | Innovation | Innovationsmanagement | Innovation management | Arbeitskräfte | Workforce | Kreativität | Creativity | Verkaufspersonal | Salespeople |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.indmarman.2015.05.015 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011447498