Why incorporating a platform-intermediary can increase crowdsourcees’ engagement : case-study based insights
Year of publication: |
2019
|
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Authors: | Troll, Julia ; Blohm, Ivo ; Leimeister, Jan Marco |
Published in: |
Business & information systems engineering : BISE ; the international journal of Wirtschaftsinformatik. - Wiesbaden : Springer Fachmedien Wiesbaden GmbH, ISSN 2363-7005, ZDB-ID 2484159-6. - Vol. 61.2019, 4, p. 433-450
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Subject: | Crowdsourcing | Platform intermediaries | Crowdsourcing experience | Engagement process | Satisfaction response | Case study research | Kundenintegration | Customer integration | Kundenzufriedenheit | Customer satisfaction |
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