Why is assortment planning so difficult for retailers? : a framework and research agenda
Murali K. Mantrala; Michael Levy; Barbara E. Kahn; Edward J. Fox; Peter Gaidarev ...
| Year of publication: |
2009
|
|---|---|
| Authors: | Mantrala, Murali K. ; Levy, Michael ; Kahn, Barbara E. ; Fox, Edward J. ; Gaidarev, Peter |
| Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 410802-4. - Vol. 85.2009, 1, p. 71-83
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| Subject: | Sortiment | Retail assortment | Category Management | Category management | Einzelhandel | Retail trade | Konsumentenverhalten | Consumer behaviour |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003834510