Why is my team wearing rainbow jerseys? : exploring effects of DEI messages on sports fans' responses
David Fleischman, Rory Mulcahy, Peter English, Emma Florence, Retha de Villiers Scheepers, and Malin Rönnberg
| Year of publication: |
2024
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|---|---|
| Authors: | Fleischman, David ; Mulcahy, Rory ; English, Peter ; Florence, Emma Shaozhen ; Villiers Scheepers, M. J. de ; Rönnberg, Malin |
| Published in: |
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC). - [London] : Sage Publishing, ISSN 1839-3349, ZDB-ID 2211477-4. - Vol. 32.2024, 3, p. 212-222
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| Subject: | Arbeitsgruppe | Team | Konsumentenverhalten | Consumer behaviour | Profisport | Professional sports | Sport | Sports | Werbewirkung | Advertising effects | Sportmarketing | Sports marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/14413582241244841 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015137900