Why is stakeholder relationship management so difficult?
Lynda Bourne
| Year of publication: |
2011
|
|---|---|
| Authors: | Bourne, Lynda |
| Published in: |
Advising upwards : a framework for understanding and engaging senior management stakeholders. - Farnham : Gower, ISBN 978-0-566-09249-7. - 2011, p. 19-55
|
| Subject: | Stakeholder | Beziehungsmarketing | Relationship marketing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009259918