Why managing consumer privacy can be an opportunity
by Avi Goldfarb and Catherine Tucker
| Year of publication: |
2013
|
|---|---|
| Authors: | Goldfarb, Avi ; Tucker, Catherine |
| Published in: |
MIT sloan management review. - Cambridge, Mass. : MIT, ISSN 1532-9194, ZDB-ID 2039388-X. - Vol. 54.2012/13, 3, p. 10-12
|
| Subject: | Datenschutz | Data protection | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing |
| Extent: | Ill. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009745390