Why Mexicans don't drink Molson : rescuing Canadian business from the suds of global obscurity
Andrea Mandel-Campbell
| Year of publication: |
2007
|
|---|---|
| Authors: | Mandel-Campbell, Andrea |
| Publisher: |
Vancouver : Douglas & McIntyre |
| Subject: | Unternehmen | Enterprise | Internationaler Wettbewerb | International competition | Unternehmenserfolg | Firm performance | Marktanteil | Market share | Internationales Marketing | International marketing | Globalisierung | Globalization | Kanada | Canada |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | 328 S. graph. Darst. 24 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references (p. 313-320) and index |
| ISBN: | 978-1-55365-225-0 ; 1-55365-225-8 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003503148