Why Might Organic Labels Fail to Influence Consumer Choices? Marginal Labelling and Brand Equity Effects
| Year of publication: |
2012
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|---|---|
| Authors: | Larceneux, Fabrice ; Benoit-Moreau, Florence ; Renaudin, Valérie |
| Published in: |
Journal of consumer policy : consumer issues in law, economics and behavioural sciences. - Dordrecht : Springer, ISSN 0168-7034, ZDB-ID 2303139. - Vol. 35.2012, 1, p. 85-105
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