Why Might Organic Labels Fail to Influence Consumer Choices? Marginal Labelling and Brand Equity Effects
| Year of publication: |
2012
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|---|---|
| Authors: | Larceneux, Fabrice ; Benoit-Moreau, Florence ; Renaudin, Valérie |
| Published in: |
Journal of Consumer Policy. - Springer, ISSN 0168-7034. - Vol. 35.2012, 1, p. 85-104
|
| Publisher: |
Springer |
| Subject: | Organic label | Brand equity | Label equity | Cobranding | Perceived quality |
| Extent: | text/html |
|---|---|
| Type of publication: | Article |
| Source: |
Persistent link: https://www.econbiz.de/10010865679