Why or How? : the impact of Construal-Level Theory on vaccine message receptivity
M. Kim Saxton, Helen Colby, Todd Saxton, Vikram Pasumarti
| Year of publication: |
2024
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| Authors: | Kim Saxton, M. ; Colby, Helen ; Saxton, Todd ; Pasumarti, Vikram |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 2013438-1. - Vol. 172.2024, Art.-No. 114436, p. 1-13
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| Subject: | Construal Level Theory | COVID-19 Vaccination | Health Messages | Vaccination | Impfung | Coronavirus | Arzneimittel | Pharmaceuticals | Gesundheitspolitik | Health policy | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2023.114436 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10014546437