Why pass on viral messages? Because they connect emotionally
| Year of publication: |
2007
|
|---|---|
| Authors: | Dobele, Angela ; Lindgreen, Adam ; Beverland, Michael ; Vanhamme, Joelle ; van Wijk, Robert |
| Published in: |
Business Horizons. - Elsevier, ISSN 0007-6813. - Vol. 50.2007, 4, p. 291-304
|
| Publisher: |
Elsevier |