Why pay for something you can get free? : Indian market mavens' M-coupon redmenption behaviors
Bonnie Gorder-Hinchey, Timothy K. Mantz, Kathy Mantz, Angel M. Bowie
| Year of publication: |
2019
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|---|---|
| Authors: | Gorder-Hinchey, Bonnie ; Mantz, Timothy K. ; Mantz, Kathy ; Bowie, Angel M. |
| Published in: |
Journal of international business and economics : JIBE. - [Erscheinungsort nicht ermittelbar] : IABE, ISSN 1544-8037, ZDB-ID 2529293-6. - Vol. 19.2019, 3, p. 13-22
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| Subject: | Coupons | consumer decision theory | marketing | advertising | product placement | mobile technology | web-based advertising | M-coupon | mobile coupon | coupon | market maven | purchasing behavior | Konsumentenverhalten | Consumer behaviour | Werbung | Advertising | Kundenbindungsprogramm | Loyalty program | Mobilkommunikation | Mobile communications | Werbewirkung | Advertising effects | Online-Marketing | Internet marketing | Marketingmanagement | Marketing management | Product Placement | Product placement |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.18374/JIBE-19-3.2 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012879120