Why pay for something you can get free? : Indian market mavens' M-coupon redmenption behaviors
Bonnie Gorder-Hinchey, Timothy K. Mantz, Kathy Mantz, Angel M. Bowie
Year of publication: |
2019
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Authors: | Gorder-Hinchey, Bonnie ; Mantz, Timothy K. ; Mantz, Kathy ; Bowie, Angel M. |
Published in: |
Journal of international business and economics : JIBE. - [Erscheinungsort nicht ermittelbar] : IABE, ISSN 1544-8037, ZDB-ID 2529293-6. - Vol. 19.2019, 3, p. 13-22
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Subject: | Coupons | consumer decision theory | marketing | advertising | product placement | mobile technology | web-based advertising | M-coupon | mobile coupon | coupon | market maven | purchasing behavior | Konsumentenverhalten | Consumer behaviour | Kundenbindungsprogramm | Loyalty program | Werbung | Advertising | Mobilkommunikation | Mobile communications | Werbewirkung | Advertising effects | Online-Marketing | Internet marketing | Product Placement | Product placement | Marketingmanagement | Marketing management |
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