Why people participate actively in virtual communities?
Year of publication: |
2013
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Authors: | Liao, Yichen ; Deng, Cuini |
Published in: |
International journal of Chinese culture and management : IJCCM. - Olney, Bucks : Inderscience Publ., ISSN 1752-1270, ZDB-ID 2422762-6. - Vol. 3.2013, 3, p. 242-253
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Subject: | virtual communities | motivation | publishers | emotion experience value | self-achievement value | social recognition value | Social Web | Social web | Motivation | Emotion | Soziale Werte | Social values | Konsumentenverhalten | Consumer behaviour |
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