Why Quality May Not Always Win: The Impact of Product Generation Life Cycles on Quality and Network Effects in High-tech Markets
| Year of publication: |
2013
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|---|---|
| Authors: | Gretz, Richard T. ; Basuroy, Suman |
| Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 4108024. - Vol. 89.2013, 3, p. 281-300
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