Why sales reps should welcome information technology: Measuring the impact of CRM-based IT on sales effectiveness
| Year of publication: |
2007
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|---|---|
| Authors: | Ahearne, Michael ; Hughes, Douglas E. ; Schillewaert, Niels |
| Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 6226917. - Vol. 24.2007, 4, p. 336-349
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