Why should I tell you? : applying a culturally attuned privacy theory to understand global customers' online disclosure behaviours in e-commerce transactions
Year of publication: |
2009
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Authors: | Zakaria, Norhayati ; Zakaria, Nasriah ; Yusof, Shafiz Affendi Mohd |
Published in: |
International journal of networking and virtual organisations : IJNVO. - Olney, Bucks. : Inderscience Enterprises, ISSN 1470-9503, ZDB-ID 2113295-1. - Vol. 6.2009, 6, p. 604-619
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Subject: | Electronic Commerce | E-commerce | Konsumentenverhalten | Consumer behaviour | Datenschutz | Data protection | Kulturelle Identität | Cultural identity |
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