Why Some New Products Are More Successful Than Others
| Year of publication: |
2001
|
|---|---|
| Authors: | Henard, David H. ; Szymanski, David M. |
| Published in: |
Journal of marketing research : JMR. - Chicago, Ill : Assoc, ISSN 0022-2437, ZDB-ID 2183195. - Vol. 38.2001, 3, p. 362-375
|