Why teams matter in customer involvement : he moderating effects of team social cohesion and team autonomy
Year of publication: |
2022
|
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Authors: | Kindermann, Bastian ; Schmidt, Corinna Vera Hedwig ; Burger, Oliver ; Flatten, Tessa |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 146.2022, p. 70-83
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Subject: | Customer involvement | New product innovativeness | Team autonomy | Team social cohesion | Arbeitsgruppe | Team | Konsumentenverhalten | Consumer behaviour | Produktentwicklung | New product development | Innovation | Beziehungsmarketing | Relationship marketing |
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