Why the best and brightest approaches don't solve the innovation dilemma

Purpose – Highlight the management dilemma disruptive innovation poses and examine what the leading management theorists have to offer as a solution. Design/methodology/approach – The author examines six leading theories of innovation and three alternatives to disruptive innovation. Findings – The leading theories that try to solve the paradox of innovation don't work and the alternatives to disruptive innovation merely delay having to deal with the dilemma. Research limitations/implications – The author reviewed many theoretical approaches to innovation management and selected six for commentary. Practical implications – The author argues that the theorists are looking at innovation in the wrong way. Because innovation is a paradox, the solution lies in rethinking the fundamental assumptions. Originality/value – First article that examines the logic behind the leading disruptive innovation theories and refutes their advice.