Why the Shell Select forecourt convenience stores failed : The rise and fall of Shell’s business format franchising experiment

Petrol stations in the UK increasingly resemble small supermarkets. Every driver has bought petrol and then perhaps bought some extra items, such as a sandwich or a newspaper. Local residents also use these shops to buy those essential items like bread or milk that everyone runs out of. Shell, however, was one of the petrol companies that found that making these shops profitable was more difficult than it had envisaged.

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Year of publication:	2003
Published in:	Strategic Direction. - MCB UP Ltd, ISSN 1758-8588, ZDB-ID 2089990-7. - Vol. 19.2003, 1, p. 21-23
Publisher:	MCB UP Ltd
Subject:	Franchising \| Shell \| Petrol filling stations \| Retailing \| United Kingdom

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Type of publication:	Article
Type of publication (narrower categories):	viewpoint
Language:	English
Other identifiers:	10.1108/02580540310794192 [DOI]
Source:	Other ZBW resources

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