Why they don't buy : the science of selling online
Max J. McKeown
| Year of publication: |
2002
|
|---|---|
| Authors: | MacKeown, Max |
| Publisher: |
Harlow [u.a.] : Financial Times/Prentice Hall |
| Subject: | Electronic commerce | Customer relations | Internet users |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XXI, 337 S. : Ill. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references and index |
| ISBN: | 978-0-273-65674-6 ; 0-273-65674-0 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004766032