Why we like to touch : consumers' tactile esthetic appreciation explained by a balanced combination of unity and variety in product designs
Ruben A. G. Post, Janneke Blijlevens, Paul Hekkert, Daniel Saakes, Luis Arango
| Year of publication: |
2023
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|---|---|
| Authors: | Post, Ruben A. G. ; Blijlevens, Janneke ; Hekkert, Paul ; Saakes, Daniel ; Arango, Luis |
| Published in: |
Psychology & marketing. - New York, NY : Wiley Interscience, ISSN 1520-6793, ZDB-ID 2002068-5. - Vol. 40.2023, 6, p. 1249-1262
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| Subject: | esthetic appreciation | Gestalt laws | product design | tactile perception | Produktgestaltung | Product design | Konsumentenverhalten | Consumer behaviour | Wahrnehmung | Perception |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/mar.21798 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014291862