Why, when, and how much to entertain consumers in advertisements? : a web-based facial tracking field study
Thales Teixeira; Rosalind Picard; Rana el Kaliouby
| Year of publication: |
2014
|
|---|---|
| Authors: | Teixeira, Thales ; Picard, Rosalind W. ; Kaliouby, Rana el |
| Published in: |
Marketing science. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 33.2014, 6, p. 809-827
|
| Subject: | hierarchical Bayes | advertising | entertainment | facial tracking | smile measurement | Werbung | Advertising | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10010468387