"Why would I read a mobile review?" Device compatibility perceptions and effects on perceived helpfulness
Armin März, Sebastian Schubach, and Jan H. Schumann
| Year of publication: |
February 2017
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|---|---|
| Authors: | März, Armin ; Schubach, Sebastian ; Schumann, Jan Hendrik |
| Published in: |
Psychology & marketing. - Hoboken, NJ : Wiley Blackwell, ISSN 0742-6046, ZDB-ID 226933-8. - Vol. 34.2017, 2, p. 119-137
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| Subject: | Virales Marketing | Viral marketing | Mobilkommunikation | Mobile communications | Innovationsakzeptanz | Innovation adoption | Experiment |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/mar.20979 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011638692