Why young consumers engage with mobile self-ordering applications (MFOAs) at restaurants during COVID-19 : the role of functional and psychological factors
Jutikarn Na Nongkhai, Chompoonut Suttikun, and Patcharaporn Mahasuweerachai
| Year of publication: |
2024
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|---|---|
| Authors: | Jutikarn Na Nongkhai ; Suttikun Chompoonut ; Patcharaporn Mahasuweerachai |
| Published in: |
Journal of international food & agribusiness marketing. - Philadelphia, Pa. : Routledge, Taylor & Francis Group, ISSN 1528-6983, ZDB-ID 2091244-4. - Vol. 36.2024, 5, p. 1008-1032
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| Subject: | Customer engagement | enjoyment | mobile self-ordering applications (MFOAs) | social norm | TAM model | young generation | Konsumentenverhalten | Consumer behaviour | Coronavirus | Jugendliche | Youth | Soziale Norm | Social norm | Innovationsakzeptanz | Innovation adoption | Beziehungsmarketing | Relationship marketing | Gastronomie | Restaurant industry | Mobilkommunikation | Mobile communications |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/08974438.2023.2255573 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015190514