Wie Kunden zu Koproduzenten werden : neue Entwicklungen in Open Innovation und Mass Customization
Frank P. Piller
| Year of publication: |
2008
|
|---|---|
| Authors: | Piller, Frank P. |
| Published in: |
WEB 2.0 : Hype oder Substanz?. - Nürnberg : Wiss. Ges. für Innovatives Marketing, ISBN 978-3-933286-42-0. - 2008, p. 39-48
|
| Subject: | Innovationsmanagement | Innovation management | Kundenintegration | Customer integration | Social Web | Social web | Online-Marketing | Internet marketing |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | German |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003784625