Will a small subcontractor internalize its export marketing resources? : a resource-based view investigation
| Year of publication: |
2025
|
|---|---|
| Authors: | Cheng, Hsiang-Lin ; Lai, Hsien-Che ; Liu, Feng-Lin |
| Published in: |
Journal of business-to-business marketing. - London [u.a.] : Routledge, Taylor and Francis Group, ISSN 1547-0628, ZDB-ID 2069757-0. - Vol. 32.2025, 3, p. 327-347
|
| Subject: | domestic supply chain | exploration and exploitation | relational tie | Resource-based view | small subcontractor; offshoring subcontractor | Ressourcenorientierter Ansatz | Lieferantenmanagement | Supplier relationship management | Lieferkette | Supply chain | KMU | SME | Auslandsverlagerung | Offshoring |
| Description of contents: | Description [doi.org] |
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