Will a supplier's origin make a difference to its business customers?
Frank Jacob, Sarah Schätzle
| Year of publication: |
2020
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|---|---|
| Authors: | Jacob, Frank ; Schätzle, Sarah |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 87.2020, p. 196-207
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| Subject: | Business markets | Country-of-origin | Cross-national invariance | Industrial purchasing | Supplier-country image | Lieferantenmanagement | Supplier relationship management | Herkunftsbezeichnung | Designation of origin | B-to-B-Marketing | Business-to-business marketing | Beschaffung | Procurement | Konsumentenverhalten | Consumer behaviour | Internationales Marketing | International marketing | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.indmarman.2020.01.006 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012285155