Will Alibaba's additional financial service contribute to sellers' satisfaction and loyalty during the pandemic? : evidence from Taobao sellers
| Year of publication: |
2023
|
|---|---|
| Authors: | Wang, Juanjuan ; Jiang, Lin ; Liu, Wentong |
| Published in: |
Asia Pacific business review. - London [u.a.] : Routledge, Taylor & Francis Group, ISSN 1743-792X, ZDB-ID 2072350-7. - Vol. 29.2023, 2, p. 417-438
|
| Subject: | COVID-19 | e-commerce platform | Electronic commerce | financial service quality | government financial support | satisfaction-loyalty relationship | Electronic Commerce | E-commerce | Coronavirus | Beziehungsmarketing | Relationship marketing | Dienstleistungsqualität | Service quality | Kundenzufriedenheit | Customer satisfaction | Finanzdienstleistung | Financial services | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour |
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