Will consumers give us another chance to bounce back? : effects of precrisis commitments to social and product responsibility on brand resilience
Jiyun Kang, Amy A. Faria, Judy Lee, Woo Jin Choi
| Year of publication: |
2023
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|---|---|
| Authors: | Kang, Jiyun ; Faria, Amy A. ; Lee, Judy ; Choi, Woo Jin |
| Published in: |
The journal of product & brand management. - Bingley : Emerald, ISSN 2054-1643, ZDB-ID 2020682-3. - Vol. 32.2023, 6, p. 927-941
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| Subject: | Attribution | Brand crisis | Brand resilience | CSR | Product responsibility | Social responsibility | Corporate Social Responsibility | Corporate social responsibility | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Markenimage | Brand image | Verantwortung | Responsibility | Markenartikel | Brand | Krisenmanagement | Crisis management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JPBM-03-2022-3899 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014315466