Will consumers give us another chance to bounce back? : effects of precrisis commitments to social and product responsibility on brand resilience

Consumers' attributions in performance- and values-related brand crises

Wang, Liangyan, (2023)

Brand associations : the value of ability versus social responsibility depends on consumer goals

Johnson, Zachary S., (2018)

Social media responses and brand personality in product and moral harm crises : why waste a good crisis?

Nadeau, John, (2020)