Will I follow my ideal self everywhere? : exploring consumers' perceptions towards fast fashion influencers on Instagram
Tanyatip Kharuhayothin and Yupin Patarapongsant
| Year of publication: |
2023
|
|---|---|
| Authors: | Tanyatip Kharuhayothin ; Yupin Patarapongsant |
| Published in: |
Fashion Marketing in Emerging Economies Volume I : Brand, Consumer and Sustainability Perspectives. - Cham : Springer International Publishing, ISBN 978-3-031-07326-7. - 2023, p. 77-108
|
| Subject: | Clothing | Consumption | Fast fashion | Ideal self | Social media influencer | Mode | Fashion | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Bekleidungsindustrie | Clothing industry | Textilhandel | Textile distribution | Influencer | Bekleidung |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.1007/978-3-031-07326-7_4 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013543212