Will it spread or not? : the effects of social influences and network topology on innovation diffusion
Year of publication: |
2010
|
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Authors: | Delre, Sebastiano A. ; Jager, Wander ; Bijmolt, Tammo H. A. ; Janssen, Marco A. |
Published in: |
The journal of product innovation management : an international publication of the Product Development & Management Association. - Oxford : Blackwell Publishing, ISSN 0737-6782, ZDB-ID 722136-8. - Vol. 27.2010, 2, p. 267-282
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Subject: | Produktentwicklung | New product development | Innovationsdiffusion | Innovation diffusion | Konsumentenverhalten | Consumer behaviour | Sozialer Status | Social status | Soziales Netzwerk | Social network | Agentenbasierte Modellierung | Agent-based modeling |
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