Will songs be written about autonomous cars? : the implications of self-driving vehicle technology on consumer brand equity and relationships
Erik L. Olson
| Year of publication: |
2017
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|---|---|
| Authors: | Olson, Erik L. |
| Published in: |
International journal of technology marketing : IJTMkt. - Olney, Bucks : Inderscience Enterprises, ISSN 1741-878X, ZDB-ID 2193394-7. - Vol. 12.2017, 1, p. 23-41
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| Subject: | self-driving cars | autonomous vehicles | brand relationships | consumer brand equity | brand associations | brand love | Konsumentenverhalten | Consumer behaviour | Kraftfahrzeug | Motor vehicle | Markenimage | Brand image | Markenführung | Brand management | Beziehungsmarketing | Relationship marketing | Autonomes Fahrzeug | Autonomous vehicle | Kfz-Industrie | Automotive industry | Markenartikel | Brand | Markentreue | Brand loyalty | Kfz-Markt | Automotive market |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011738537