Will the real fans please remain seated? : gender and television ratings pre-game and game broadcasts
Scott Tainsky; Shannon Kerwin; Jie Xu; Yilun Zhou
| Year of publication: |
2014
|
|---|---|
| Authors: | Tainsky, Scott ; Kerwin, Shannon ; Xu, Jie ; Zhou, Yilun |
| Published in: |
Sport management review. - Abingdon : Routledge, Taylor & Francis Group, ISSN 1441-3523, ZDB-ID 2105257-8. - Vol. 17.2014, 2, p. 190-204
|
| Subject: | Gender | Spectatorship | Odds ratios | Regression | Football | Demand | Geschlecht | Fußball | Profisport | Professional sports | Fernsehen | Television | Fernsehprogramm | Television programme | Konsumentenverhalten | Consumer behaviour | Regressionsanalyse | Regression analysis | Sportveranstaltung | Sport event |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010382558