Will there be disruptive innovation? : identifying profitable niche segments and product designs for small- and medium-sized companies and startups
Hyunhong Choi, Joongha Ahn and JongRoul Woo
| Year of publication: |
2022
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|---|---|
| Authors: | Choi, Hyunhong ; Ahn, Joongha ; Woo, JongRoul |
| Published in: |
IEEE transactions on engineering management : EM. - New York, NY : IEEE, ISSN 0018-9391, ZDB-ID 160438-7. - Vol. 69.2022, 5, p. 2057-2072
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| Subject: | Disruptive innovation | market entry strategy | market segmentation | niche market | product design | wearable device | Produktgestaltung | Product design | Marktsegmentierung | Market segmentation | KMU | SME | Innovation | Disruptive Innovation | Produktentwicklung | New product development | Innovationsmanagement | Innovation management | Markteintritt | Market entry | Marketingmanagement | Marketing management | Nischenstrategie | Niche marketing strategy | Internationaler Markteintritt | International market entry | Unternehmensgründung | Business start-up |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1109/TEM.2020.2999073 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10013431078