Will they pitch or will they switch? : Comparing Chinese and American consumers
Anjala S. Krishen, Han-Fen Hu
| Year of publication: |
2018
|
|---|---|
| Authors: | Krishen, Anjala S. ; Hu, Han-Fen |
| Subject: | consumption context | cross-cultural word-of-mouth | hedonic | satisfaction | service experiences | switching costs | utilitarian | word-of-mouth | Konsumentenverhalten | Consumer behaviour | Virales Marketing | Viral marketing | Kundenzufriedenheit | Customer satisfaction | China | Wechselverhalten | Switching behaviour | Vergleich | Comparison | Beziehungsmarketing | Relationship marketing | Dienstleistungsqualität | Service quality |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/mar.21081 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011970157