Will they return? : Getting private label consumers to come back : price, promotion, and new product effects
Carmen Abril, Joaquin Sanchez (Complutense University, Faculty of Economics, Madrid, Spain)
| Year of publication: |
July 2016
|
|---|---|
| Authors: | Abril Barrie, Carmen ; Sanchez, Joaquin |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 31.2016, p. 109-116
|
| Subject: | Private labels | Store brands | Switching | Hazard Model | Handelsmarke | Store brand | Konsumentenverhalten | Consumer behaviour | Markenartikel | Brand | Verkaufsförderung | Sales promotion | Einzelhandel | Retail trade | Einzelhandelspreis | Retail price | Preismanagement | Pricing strategy | Produktentwicklung | New product development | Lebensmitteleinzelhandel | Food retailing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2016.03.010 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10011528544