Will they stay or will they go? : application of machine learning classifiers of purchase and churn prediction to a digital journalistic platform
Daniel O'Brien and Reinhard E. Kunz
| Year of publication: |
2025
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|---|---|
| Authors: | O'Brien, Daniel ; Kunz, Reinhard E. |
| Published in: |
Journal of media business studies. - Jönköping : Media Management and Transformation Centre, Jönköping International Business School (JIBS MMT Centre), ISSN 2376-2977, ZDB-ID 2410493-0. - Vol. 22.2025, 3, p. 237-265
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| Subject: | churn prediction | digital journalism | imbalanced data | Predictive analytics | purchase prediction | Künstliche Intelligenz | Artificial intelligence | Prognoseverfahren | Forecasting model | Digitalisierung | Digitization | Social Web | Social web |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/16522354.2024.2444075 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015583553