Will they, won't they? : a predictive study on gold buying by retail consumers in India
Dr. Swati Shrikant Godbole and Gita Sashidharan
| Year of publication: |
2018
|
|---|---|
| Authors: | Godbole, Swati Shrikant ; Sashidharan, Gita |
| Published in: |
Indian journal of economics & business : IJEB. - New Delhi : Serials Publ., ISSN 0972-5784, ZDB-ID 2136804-1. - Vol. 17.2018, 1, p. 185-192
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| Subject: | Gold | Logit regression | Factors of gold buying - Purchase Motivation | Ease of Purchase | Perceived Purchase Risk | Comparative Perception | Inhibitor for purchase | Perceived Reasons | Investment Rationale | Purchase Intentions | Perceived Benefits | Perceived Utility | Pricing and demographic determinants | Konsumentenverhalten | Consumer behaviour | Indien | India | Kaufentscheidung | Purchase decision | Wahrnehmung | Perception |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012649173