William Lazer : reflections on my American Marketing Association presidency
William Lazer
| Year of publication: |
2014
|
|---|---|
| Authors: | Lazer, William |
| Published in: |
Journal of historical research in marketing. - Bingley [u.a.] : Emerald, ISSN 1755-750X, ZDB-ID 2473961-3. - Vol. 6.2014, 4, p. 548-562
|
| Subject: | Biography | History of marketing thought | American Marketing Association | William Lazer | Marketingtheorie | Marketing theory | Marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010434528