Willingness-to-pay estimation with choice-based conjoint analysis : addressing extreme response behavior with individually adapted designs
Sonja Gensler; Oliver Hinz; Bernd Skiera; Sven Theysohn
| Year of publication: |
2012
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|---|---|
| Authors: | Gensler, Sonja ; Hinz, Oliver ; Skiera, Bernd ; Theysohn, Sven |
| Published in: |
European journal of operational research : EJOR. - Amsterdam : Elsevier, ISSN 0377-2217, ZDB-ID 243003-4. - Vol. 219.2012, 2 (1.6.), p. 368-378
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| Subject: | Conjoint-Analyse | Conjoint analysis | Zahlungsbereitschaftsanalyse | Willingness to pay | Konsumentenverhalten | Consumer behaviour | Schätztheorie | Estimation theory | Experiment |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009514332