Willingness-to-pay estimation with choice-based conjoint analysis: Addressing extreme response behavior with individually adapted designs
| Year of publication: |
2012
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|---|---|
| Authors: | Gensler, Sonja ; Hinz, Oliver ; Skiera, Bernd ; Theysohn, Sven |
| Published in: |
European journal of operational research : EJOR. - Amsterdam : Elsevier, ISSN 0377-2217, ZDB-ID 2430034. - Vol. 219.2012, 2 (1.6.), p. 368-379
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