Willingness-to-pay experimental model for Stackelberg dual channel pricing decision
Shi-Woei Lin and Januardi Januardi
| Year of publication: |
2023
|
|---|---|
| Authors: | Lin, Shi-Woei ; Januardi, Januardi |
| Subject: | Central composite design | Customer preferences | Dual sales channel | Multinomial logistic regression | Stackelberg leadership game | Vertriebsweg | Distribution channel | Spieltheorie | Game theory | Duopol | Duopoly | Preismanagement | Pricing strategy | Konsumentenverhalten | Consumer behaviour | Zahlungsbereitschaftsanalyse | Willingness to pay | Experiment |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJRDM-10-2021-0495 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013552686