Willingness to pay for a message : personalized licence plate auctions in Hong Kong
Kang Hua Cao, Chi-Keung Woo, Ling Zhang and Yuxin Zhang
| Year of publication: |
2021
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|---|---|
| Authors: | Cao, Kang Hua ; Woo, Chi-keung ; Zhang, Ling ; Zhang, Yuxin |
| Published in: |
Applied economics letters. - New York, NY : Routledge, ISSN 1466-4291, ZDB-ID 1484783-8. - Vol. 28.2021, 3, p. 237-240
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| Subject: | advertising messages | ascending price auctions | Hong Kong | personalized licence plates | Willingness to pay | Hongkong | Zahlungsbereitschaftsanalyse | Auktionstheorie | Auction theory | Auktion | Auction | Werbewirkung | Advertising effects | Experiment | Werbung | Advertising |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/13504851.2020.1749757 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012415140