Willingness to pay more for green products : the interplay of consumer characteristics and customer participation
Shuqin Wei, Tyson Ang, Vivien E. Jancenelle
| Year of publication: |
November 2018
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|---|---|
| Authors: | Wei, Shuqin ; Ang, Tyson ; Jancenelle, Vivien E. |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 45.2018, p. 230-238
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| Subject: | Customer participation | Green products | Willingness to pay more | Zahlungsbereitschaftsanalyse | Willingness to pay | Öko-Produkt | Sustainable product | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2018.08.015 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011930014