Wine as luxury experience : a taxonomy of consumers based on best-worst scaling
Stefan Behrens; Klaus-Peter Wiedmann; Nadine Hennigs
| Year of publication: |
2013
|
|---|---|
| Authors: | Behrens, Stefan ; Wiedmann, Klaus-Peter ; Hennigs, Nadine |
| Published in: |
Luxury marketing : a challenge for theory and practice. - Wiesbaden : Springer Gabler, ISBN 3-8349-4398-3. - 2013, p. 395-416
|
| Subject: | Luxusgüter | Luxury goods | Wein | Wine | Zielgruppe | Target group | Marketing | Weinbau | Wine industry | Deutschland | Germany |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10009667665