Wine labels : the impact of a module in wine knowledge
Christian Kammer (Academic Department, Les Roches-Gruyère University of Applied Sciences, Switzerland), Ruth Rios-Morales (Academic Department, Swiss School of Economics, Switzerland)
| Year of publication: |
2016
|
|---|---|
| Authors: | Kammer, Christian ; Rios-Morales, Ruth |
| Published in: |
International journal of globalisation and small business : IJGSB. - Milton Keynes : Inderscience, ISSN 1479-3059, ZDB-ID 2170485-5. - Vol. 8.2016, 1, p. 39-50
|
| Subject: | wine education | wine features | wine knowledge | wine labelling | wine marketing | Wein | Wine | Weinbau | Wine industry | Konsumentenverhalten | Consumer behaviour | Weinhandel | Wine trade | Australien | Australia | Herkunftsbezeichnung | Designation of origin | Weinmarkt | Wine market | Frankreich | France | Warenkennzeichnung | Product labelling |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011549889