Wine labels : the impact on customer perception and intention to buy wine
Margarida Silva, Nataliia Buchko, Natalia Parashchenko, Titanilla Marta Szaszi, Yevheniia Tovstyk
| Year of publication: |
2024
|
|---|---|
| Authors: | Silva, Margarida ; Buchko, Nataliia ; Parashchenko, Natalia ; Szaszi, Titanilla Marta ; Tovstyk, Yevheniia |
| Published in: |
Contemporary trends in innovative marketing strategies. - Hershey, PA : IGI Global, ISBN 979-8-3693-1231-5. - 2024, p. 126-140
|
| Subject: | Verbrauchereinstellung | Consumer attitudes | Kaufentscheidung | Purchase decision | Wein | Wine | Verpackung | Packaging | Produktgestaltung | Product design |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.4018/979-8-3693-1231-5.ch006 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014519852